AOL Partners With Facebook Marketing Partner Kenshoo
Advertisers can leverage AOL's proprietary predictive and first-party audience segments for targeting via Twitter and Facebook on the Kenshoo platform.
Kenshoo, a Facebook Marketing Partner, just entered into a partnership with one of the nation’s leading media entities — AOL.
Through this connection, clients using ONE by AOL will have access to Kenshoo’s social inventory. It will be a fully managed service to clients around the world. Advertisers can leverage AOL’s proprietary predictive and first-party audience segments for targeting via Twitter and Facebook on the Kenshoo platform.
Chad Gallagher, Global Director of Mobile at AOL, explained the benefits of the partnership:
The more data and insights an advertiser can put through a single, holistic and open platform, the better the analysis and decision making will be. We
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