AOL May Join the Mobile Ad Game

According to unnamed sources (first in a Wall Street Journal article and later relayed by Reuters), AOL is in talks to purchase Third Screen Media, an advertising startup that targets cell phones, portable game players, and Web browsers. The deal reportedly will be “in the range of $80 million,” and could be a success for AOL where MSN failed last year in trying to buy the same company.

AOL in talks to buy Third Screen Media – WSJ (via Reuters)