Americans Watch 12 Billion Online Videos in May


While everyone scrambles to figure out how to monetize mobile video, the online desktop video market is showing no signs of slowing down. MediaPost is reporting that U.S.-based Internet users watched a staggering 12 billion online videos in May, up 45% from a year ago and about 10% from April, according to comScore’s Video Metrix service. Some more numbers quoted from the report:

– Google took first place with a 35% share of all videos viewed.
– Fox Interactive Media was second with 6.4% market share;
– Yahoo came in third with 2.9%, followed by Microsoft (2%) and Viacom Digital (1.7%);
– Hulu, the NBC-Fox joint-venture, debuted at number 10 with 0.7% share.