Amazon Goes Down on Prime Day—and Customers Are Still Getting Error Pages

Outages, looping pages and no deals (cute puppies, though)

Amazon is getting to know what Black Friday is like for its brick-and-mortar counterparts on its own annual Prime Day.

The site was hit with outages, looping pages and deals that only some customers were able to see. As of this writing, Amazon was still looping its deals page back to the homepage, the app wouldn’t load deals and Prime Now also didn’t load any products related to Prime Day.

“This is the online equivalent of a bad Black Friday promotion,” said Bob Phibbs, CEO of The Retail Doctor, a retail consultancy firm.“It

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