Amazon Buys Video Doorbell Startup Ring

It's the latest in a string of moves focused on home security and access

In June, Amazon released a Ring skill for Alexa to allow users to monitor their homes by asking Alexa to display their front doors on Echo Show. Ring
Headshot of Lisa Lacy

Amazon has acquired video doorbell startup Ring, which manufactures security cameras and video doorbells that stream video and audio to customers’ smartphones—and the deal is worth is more than $1 billion, according to Reuters.

An Amazon spokesperson confirmed the acquisition, saying, “Ring’s home security products and services have delighted customers since day one. We’re excited to work with this talented team and help them in their mission to keep homes safe and secure.”

GeekWire said it expects Amazon will allow Ring to maintain some autonomy within the company—much like previous acquisition targets Zappos and Audible—and to integrate products and services where appropriate.

In June, Amazon released a Ring skill for Alexa to allow users to monitor their homes by asking Alexa to display their front doors on their Echo Show devices instead of having to take out their phones.

“Ring is committed to our mission to reduce crime in neighborhoods by providing effective yet affordable home security tools to our neighbors that make a positive impact on our homes, our communities and the world,” a Ring spokesperson said in a statement. “We’ll be able to achieve even more by partnering with an inventive, customer-centric company like Amazon. We look forward to being a part of the Amazon team as we work toward our vision for safer neighborhoods.”

Home security and access seem to be an area of interest to Amazon as of late. Last year, Amazon paid $90 million for home security camera company Blink, and it launched its keyless entry service Amazon Key.


@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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