Facebook’s Watch Party feature is now available to all pages and profiles, and some new wrinkles have been added.
The social network began testing Watch Party in January as a way for members of a group to view videos simultaneously and react to them, and in July, the feature was extended to all groups worldwide.
Product managers Matthew Labunka and Eric Price revealed in a blog post that since all groups gained access to Watch Party in July, the feature has been used more than 12 million times.
They added that Watch Parties result in eight times as many comments as non-live videos in groups, and the number of daily Watch Parties has increased sevenfold since July.
Labunka
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