Adweek will announce Monday that it has acquired CMO Moves LLC, otherwise known as Marketer Moves, a company that launched at the beginning of last year to provide industry insights from CMOs. Financial terms of the deal, which was finalized Jan. 1, were not disclosed.
Marketer Moves founder Nadine Dietz will take on the title of editor, CMO Moves and Innovators, at Adweek and will divide her time among San Francisco, New York and Boulder, Colo. She’ll continue hosting her podcast, CMO Moves, and her company’s content will be integrated with Adweek.com. Dietz is an editorial hire, reporting to Adweek managing editor Stephanie Paterik.
“Adweek’s team is charged up about this acquisition—having Nadine’s capabilities, knowledge and deep relationships on the team is a big win,” said Adweek CEO Jeffrey Litvack. “Recognizing that the CMO’s role in the C-suite is only expanding, Adweek is committed to being an ally and asset for these talented individuals. Our mission is focused on helping marketers to do their job better, and this acquisition will undoubtedly propel us further forward.”
Dietz will contribute articles to Brandweek and Adweek and help with programming and events. “We’re going to continue to build deeper relationships with the brand community, and she’s going to take a primary role doing that,” Litvack said.
Dietz started CMO Moves LLC after authoring the Association of National Advertisers’ CMO Talent Challenge Playbook. In her most recent role, she has interviewed CMOs including Adam Stotsky (now president of E! Entertainment), Antonio Lucio of Facebook and Peter McGuinness of Chobani.
“I never set out to be a media property,” Dietz said. “I was just on a mission to share great information and insights from these tremendous leaders I had the honor and privilege to work with before. So, it was really serving that need. And as time went on, and the response that I got with the marketing community with how helpful it was, it made me realize I could do more here.”
Previously, she worked as a strategic adviser for Venture Beat and the Female Quotient, and was CMO of social content company Shareability and The CMO Club.
Adweek first published in 1979 and has been expanding its events, including Brandweek, a three-day conference and corresponding magazine that relaunched in September. It was spearheaded by New York and Toronto private equity firm Beringer Capital, which acquired Adweek and its blog network from Mediabistro Holdings in July 2016.
Adweek’s website saw 2 million unique visitors in November 2017 and 2.7 million in November 2018, according to Comscore, after introducing a paywall in May 2018.