Advertisers Increasingly Using Promoted Trends for Cross Promotions

It looks like advertisers are finally hitting their stride on Twitter. In March, about 20 advertisers purchased a Promoted Trend, and many of them used it not only to hawk their wares, but also to cross-promote other brands in a manifestation of a new type of equitable social advertising.

Clickz examined how brands were using Promoted Products through the month of March, breaking down what types of industries purchased Promoted Trends and how they used them.