A Good Framework for Measuring Social Media ROI
Last month WebNewser reported on a study that showed the vast majority of organizations (84%) don’t even try to measure the return on investment of their social media efforts. Because, you know, social media is just a fad and all, like the Internet, television and saying “fo shizzle.” (Well, the first two.)
Today over at Mashable, Christina Warren has a helpful “how to” column all about measuring social media ROI.
You should check out her post, but basically the drill is that you first must define clear goals, then find and learn how to use/understand various metrics tools (Google Analytics, Omniture, HootSuite, etc.).
But as Warren explains, dry numbers can’t tell the whole story.
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