8 Buzzy Super Bowl Social Moments That Weren't Oreo's Epic 'Dunk in the Dark'

Oreo's viral “Dunk in the Dark" tweet may be the most recognized example of real-time Super Bowl marketing, but plenty of other brands have achieved similar social success (or mighty fails) by latching onto pop culture during the Big Game.

Adweek asked social vendors Spredfast and Shareablee to find the most memorable Super Bowl tweets from the past two Super Bowls—after Oreo’s 2013 hit.

Here are the top eight moments (in no particular order):

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