7 Snapchat Accounts Worth Following During the Super Bowl

From Lady Gaga to sports publishers

Anheuser-Busch had a great campaign on Snapchat for the Super Bowl. Photo Illustration: Dianna McDougall; Sources: iStock.com/Andy445, pyro_gauntlet
Headshot of Lauren Johnson

While Twitter and Facebook are likely to be the buzziest platforms during the Super Bowl, plenty of people will also be using Snapchat to follow the game and track commercials.

Snapchat is positioned as an advertising platform for brands, but many marketers don’t maintain their own accounts. While a number of Super Bowl advertisers are running paid ads on the app over Super Bowl weekend, Adweek only confirmed that one advertiser, Honda, will also be using its own account.

Regardless, here are seven Super Bowl-related accounts worth checking out during Sunday’s game:

1. Honda

Account name: OfficialHonda

As part of its 60-second “Yearbooks” spot from RPA, Honda will be pushing out 10-second videos and photos through its own account as well as running vertical-video ads via the app.

The automaker has also purchased a national geofilter that overlays a branded graphic on users’ snaps and has also created a sponsored lens that will run on Monday, the day after the Super Bowl.

2. Lady Gaga

Account name: LadyGaga

In addition to starring in Tiffany & Co.’s first Super Bowl ad—and first TV spot—in 20 years, Lady Gaga is also performing at the Pepsi-sponsored halftime show.

On Tuesday, Gaga posted a handful of snaps promoting Sunday’s performance.

3. The NFL

Account names: NFL, Falcons and Patriots

In addition to running a daily Discover channel, the NFL also uses Snapchat organically with its own account as well as accounts for each team.

Both the Atlanta Falcons and New England Patriots have been posting behind-the-scenes pictures and videos from the teams’ trips to Houston where this weekend’s game is taking place.

4. Fox

Account names: FoxTV and Foxsports

This year’s broadcaster has an active presence on Facebook and Twitter, but it also has a couple of Snapchat accounts.

This week, the FoxSports account had a series of behind-the-scenes posts at press conferences and interviews ahead of the game.

5. Dude Perfect

Account name: Dudeperfect

The quintet of creators who perform jaw-dropping athletic stunts are best known for their work on YouTube and Facebook, but the group also has a Snapchat account and are in Houston filming a Super Bowl special for their Nickelodeon show.

6. Barstool Sports

Account name: BarstoolSports

Male-focused sports blog Barstool Sports is using Snapchat to share photos and videos while filming a four-day special for the Comedy Central show Barstool Rundown.

The publisher is also using the app to talk about Patriots’ quarterback Tom Brady’s “Deflategate” controversy and its “Saturdays Are for the Boys” series.

7. Sports Illustrated

Account name: si _mag

The Time Inc.-owned sports publisher runs its own Discover channel but also uses its own account. This week SI has showed some photos and videos from different events around Houston.

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@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.