5 Ways to Humanize Platforms and Develop a Deeper Connection With Consumers

Approach them with empathy and then build trust

Building an ecosystem that supports connected experiences is technologically complex and strategically multifaceted—but, ultimately, it’s about fostering human connections.

By adopting a customer-centric mindset and ensuring you have a connected technology platform to drive marketing performance, companies can harness complexity to build enduring relationships.

Here are five basic principles to help marketers and technologists on their path to building a solid foundation with customers.

Single view of the customer

Today, many brands are sitting down at a figurative 10th anniversary dinner with their loyal customers, behaving like they’re on a first date.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the July 23, 2018, issue of Adweek magazine. Click here to subscribe.