2020 TCS New York City Marathon Lottery Winners Can Also Win Headphones From Adidas

100 FWD-01 in-ear units are being given away via Instagram

The 2020 TCS New York City Marathon is set for Sunday, Nov. 1 Adidas
Headshot of David Cohen

Potential participants in the 2020 TCS New York City Marathon who were stressed out while waiting to see if they were selected in the lottery for spots now have another reason to be stressed out, courtesy of Adidas.

People who were lucky enough to learn Wednesday that they received spots in the field can post their 2020 lottery confirmation emails to Instagram with the tag @headphonesbyadidas, and the first 100 who do so will win the company’s new FWD-01 in-ear headphones, which retail for $149.

Adidas said in an email, “It’s not just about conquering the 26.2 miles in November—it’s about the countless miles you put in from now through race day in order to ensure that your body is in peak condition. The lightweight FWD-01 headphones provide superior sound, interchangeable ear tips and wings for the perfect fit, up to 16 hours of playtime and passive transparency, so you can hear your surroundings while training.”

The race is set for Sunday, Nov. 1.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.