1800 Tequila celebrated the 10th anniversary of its Essential 1800 Artists Series by teaming up with world-renowned Spanish artist Okuda San Miguel on six limited-edition bottles and collaborating with Snapchat on a corresponding augmented reality experience.
San Miguel said in a statement, “It has been an exciting challenge to design my first series of tequila bottles for this 10th anniversary of 1800 Essential Artist Series. I loved working with this new format, which I view as a canvas immersed in liquid. As an artist, I need to create in order to be happy, and my biggest motivation is the enjoyment I get in discovery and encouraging cultural dialogue.”
He added, “For my collaboration with 1800 Tequila, I wanted to produce work that represents my ethos as an artist. For example, my use of different colors in the skin of the characters I paint shows that we are all, in fact, equal; and the geometry represents modernity and the digital world. One of my favorite icons is the skull, a symbol of life, which is reflected on one of six of my Essential 1800 Artists Series bottles. Whether people see my work on the street, on a canvas or on a bottle of 1800 Silver tequila, my artistic message is open to interpretation by the beholder.”