1800 Tequila Toasts 10th Anniversary of Essential 1800 Artists Series With Snapchat AR

World-renowned Spanish artist Okuda San Miguel created 6 limited-edition bottles

Snapchat uses AR to transform each bottle into a marker 1800 Tequila

1800 Tequila celebrated the 10th anniversary of its Essential 1800 Artists Series by teaming up with world-renowned Spanish artist Okuda San Miguel on six limited-edition bottles and collaborating with Snapchat on a corresponding augmented reality experience.

Snapchat uses AR to transform each bottle into a marker, which creates a filter that enables users to engage with lenses.

1800 Tequila/Snapchat

San Miguel said in a statement, “It has been an exciting challenge to design my first series of tequila bottles for this 10th anniversary of 1800 Essential Artist Series. I loved working with this new format, which I view as a canvas immersed in liquid. As an artist, I need to create in order to be happy, and my biggest motivation is the enjoyment I get in discovery and encouraging cultural dialogue.”

He added, “For my collaboration with 1800 Tequila, I wanted to produce work that represents my ethos as an artist. For example, my use of different colors in the skin of the characters I paint shows that we are all, in fact, equal; and the geometry represents modernity and the digital world. One of my favorite icons is the skull, a symbol of life, which is reflected on one of six of my Essential 1800 Artists Series bottles. Whether people see my work on the street, on a canvas or on a bottle of 1800 Silver tequila, my artistic message is open to interpretation by the beholder.”

Okuda San Miguel1800 Tequila

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.