12 Really Intriguing Digital Marketing Stats From This Week

Mobile Redditors and digital media to La La Land

Headshot of Christopher Heine

It's been a white-hot week so far for digital marketing statistics. We've seen numbers roll in about Reddit viewers, digital-media growth, bad ads, web bots, Amazon Echo, ecommerce and the hit film La La Land.

Check out these dozen data points that grabbed our attention:

1. Big Game versus going big on Snapchat

On Thursday, we looked at how many types of digital ads equaled the cost of a 30-second Super Bowl TV spot, which comes in at $5.6 million this year. For Snapchat sponsored lenses, 17 of them add up to one Big Game commercial. A branded lens on the mobile app, according to digital agency Essence, costs roughly $329,400.

2. Redditors love mobile reading

Reddit didn't have a mobile app one year ago today, but on Wednesday it revealed that more than 40 percent of its content views occur via its app. 

3. Bigly billions

Digital media spending will total $118 billion by 2021, per Forrester Research. The Cambridge, Mass.-based organization also predicts the rate of spending overall will eventually slow down as marketers increasingly demand high-quality brand experiences, often instead of volume-oriented ad campaigns.

Additionally, Forrester said paid search, display advertising, social media advertising, online video advertising and email marketing will account for 46 percent of all advertising in five years. 

4. Video ads soar

Kinetic Social's Social Trends Report was released this week, analyzing what retail, travel, consumer-packaged goods and gaming marketers have been up to on Facebook and Instagram, Twitter and Pinterest. The tech company found that video ad views on the platforms were up 38 percent in the fourth quarter of 2016 compared with the previous quarter, and that category increased 112 percent over the same period a year prior.

5. Too many damned bots

Imperva Incapsula looked at 16.7 billion website visits from early August to early November 2016, and it found that 51.8 percent of traffic was created by bots. That means less than half of the content, according to the web-security player, was seen by humans. A full infographic on the subject can viewed here.

6. Traffic violations, indeed

The volume of ads that violate Google's advertising policies has grown substantially. In fact, last year, Google's systems identified and took down 1.7 billion ads across the internet, double what it did in 2015. 

7. Socialized television

Twitter partnered with Vizeum and Dentsu Aegis Network to study 7,000 multicultural Twitter users considered U.S.-based "superfans" of television programming ages 16 and older. They found that 60 percent of such fans share opinions about their TV shows on Twitter, and 72 percent say social media affects what they watch on the tube. 

8. Digital shopping for soups, sodas, laundry detergent and garbage bags

Consumer-packaged-goods brands may want to ramp up their online marketing. According to Information Resources Inc., ecommerce will account for 10 percent of all CPG sales by 2022.

9. Echo, she said … she said … she said …

More women are evidently buying Amazon's Echo smartspeaker. Slice Intelligence said the artificial-intelligence-friendly trend surfaced in December, when 50 percent of Echo revenue came from females, compared with only 23 percent at launch.

10. Do the Fandango

The film La La Land picked up more Oscar nominations than any other movie on Tuesday, garnering 14 nods. In the hours after the news broke, movie platform Fandango said it saw tickets sales jump 50 percent for the film, which stars Emma Stone and Ryan Gosling. 

11. Live sauce

McDonald's is giving away 10,000 bottles of its Big Mac secret sauce on Thursday at dozens of its U.S. locations, as well as via live video on Facebook, Instagram and Twitter.

12. A banner month

Adpiler, a tech company that focuses on banner and display ads, studied more than 634 billion ad impressions during the first three weeks of the year. When it comes to the banner and display ads market, its infographic below gives you about all the details you could want about what brands are investing in. Check it out: 

@Chris_Heine Christopher Heine is a New York-based editor and writer.