Here are this week's 10 most intriguing numbers from the digital marketing space, including data about millennial moms and smartphone users' app habits.
1. According to NetBase's research, Dove's dark chocolate is consumers' most-loved brand in the digital sphere as far as chocolate goes, garnering a "passion score" of 92.
2. President Obama's BuzzFeed video drew 15 million video views in its first few hours. The tally now stands at 42.5 million.
3. 113 percent. That's the beefy engagement rate per-follower that Nihilist Arby's—an absurdist Twitter account that pretty brilliantly hijacks the fast-food brand—gets with its tweets.
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