Twitter is loving Nihilist Arby's, which began as a fake-brand-style account on Jan. 14. And if you don't mind a whole lot of absurdist death and doom in your humor, you may enjoy its tweets, too.
While it's unclear who is authoring the messages for the handle—that person hasn't stepped forward—data from Simply Measured shows his or her antics are working unusually well. In fact, Nihilist Arby's is getting a better engagement rate than the real Arby's.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in