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Michael Krivicka, a director known for orchestrating viral marketing stunts, is taking his talents to television.
The Thinkmodo co-founder and his producing partner, Peter Veverka, have signed a deal to develop TV formats with Lion Television, the All3Media-owned production house behind programs like Cash Cab. The news was first reported by Deadline.
The partnership will start with two projects: Crazy Products, in which people test out ridiculous new inventions on camera, and Fear the Prank, which involves scaring people with seeming supernatural incidents in public places.
The titles will build on some of the renowned work that Krivicka has done for brands—first as executive creative director at Thinkmodo, and later at his own agency Who is the Bald Guy.
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