This PSA Shows How Women in STEM Are Behind the Iconic Look of The Walking Dead

Ad Council continues its She Can STEM initiative with some help from AMC Networks

Even if you haven’t sat down to watch a full episode of The Walking Dead, chances are you’re familiar with the gnashing teeth, decomposed flesh and tattered clothing that identifies a “walker.” What you may not realize is that many of the details, from the wear and tear on clothing to the roaming hordes of zombies, are created in no small part through the magic of STEM.

Leaning into statistics that identify a major lack of women and girls pursuing STEM careers, AMC Networks has partnered with nonprofit agency The Ad Council to create a PSA as a continuation of The Ad Council’s ongoing She Can STEM initiative.

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sara century

Sara Century

Sara Century is a freelance writer for Adweek.