Key Takeaways
- Dunkin’s debut partnership with Marvel Studios launches nationwide today.
- Four Dunkin’ locations are transforming into Marvel cinematic set pieces
- The campaign includes Avenger-themed drinkware, a Doctor Doom donut tin, and Marvel-inspired donuts and drinks.
Nevermind their muscular physiques and super strength. Superheroes like donuts, too.
Dunkin’s first-ever partnership with Marvel Studios kicks off today (Nov. 4), ahead of the release of “Avengers: Doomsday” in theaters on Dec. 18. It will roll out nationwide.
Headlining the campaign is a new spot, “MUNCHKIN Incursion,” starring Channing Tatum reprising his role as Gambit, and H.E.R.B.I.E., the robot companion of the Fantastic Four.
In the 30-second ad, Gambit contemplates the high stakes of doomsday in his Cajun accent. “Doomsday is here, mon ami,” Gambit tells H.E.R.B.I.E., who brings him a tray of Munchkins and coffee. “You got any ideas in that tin can head of yours?”
H.E.R.B.I.E.
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