Female Role Models Empower Young Girls to Pursue STEM Careers in Latest Ad Council Campaign

A partnership with major science and tech brands

Learn the ins, outs, dos and don’ts of creator marketing at Social Media Week Europe this 10–11 October in London. Register for your in-person or virtual pass.

In November 2017, the U.S. Department of Commerce released a report that examined the science, technology, engineering, and math (STEM) workforce. Per their findings, women only occupied 25 percent of STEM jobs. Furthermore, women who earned college degrees in STEM were less likely to pursue work in their field, opting for work in education or healthcare instead.

This information, though dismal, is not surprising when you consider that girls and women are more likely to maintain an interest in STEM careers when they have female role models within the field to look to—which, of course, is impacted when the visibility of women in STEM is barely there.




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