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AMC+, AMC Networks’ premium streaming service, made its Super Bowl debut with an ad in today’s game.
The spot, narrated by Better Call Saul’s Giancarlo Esposito, was focused on AMC+’s 2022 slate, which includes the biggest year of original programming in AMC Networks’ history.
The ad debuted footage of the first two projects from AMC Networks’ expansive deal to make shows based on the works of Anne Rice, the late Gothic novelist: Anne Rice’s Interview With the Vampire, which the company sees as its next potential franchise, and Anne Rice’s Mayfair Witches.
Additionally, the spot featured the company’s three shows that will be ending their runs this year: The Walking Dead (the premiere of the middle third of its final season debuts today on AMC+ and Feb.
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