AMC+’s First-Ever Super Bowl Ad Touts Better Call Saul, Walking Dead Finales

Spot also debuts first footage of Anne Rice’s Interview With the Vampire

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AMC+, AMC Networks’ premium streaming service, made its Super Bowl debut with an ad in today’s game.

The spot, narrated by Better Call Saul’s Giancarlo Esposito, was focused on AMC+’s 2022 slate, which includes the biggest year of original programming in AMC Networks’ history.

The ad debuted footage of the first two projects from AMC Networks’ expansive deal to make shows based on the works of Anne Rice, the late Gothic novelist: Anne Rice’s Interview With the Vampire, which the company sees as its next potential franchise, and Anne Rice’s Mayfair Witches.

Additionally, the spot featured the company’s three shows that will be ending their runs this year: The Walking Dead (the premiere of the middle third of its final season debuts today on AMC+ and Feb. 20 on AMC), Killing Eve (the fourth and final season debuts Feb. 20 on AMC+, Feb. 27 on BBC America and Feb. 28 on AMC) and Better Call Saul, its Breaking Bad prequel.

After the spot aired, AMC+ released an extended 60-second version of the ad.

On Thursday, AMC said it is splitting Better Call Saul’s sixth and final season into two parts: Season 6 will premiere Monday, April 18, with two episodes airing back-to-back, followed by five additional episodes airing weekly. The drama will then return for its final six episodes beginning Monday, July 11.

This was the company’s first Super Bowl ad since 2017, when it ran a 15-second spot for The Walking Dead.

AMC Networks has approximately 9 million streaming subscribers among its various platforms, including AMC+ (featuring ad-free programming across its entertainment networks and several of the company’s streaming services),  AcornTV (for fans of British drama and mysteries), AllBlk (formerly UMC, which spotlights Black voices and storytelling), Shudder (for horror aficionados) and Sundance Now (true crime and political thrillers).

AMC+ joins several other streamers that will appear on the Super Bowl. Amazon Prime Video bought an ad to ramp up its campaign for Thursday Night Football, which comes to the streamer exclusively beginning this fall.

HBO and HBO Max will run a spot for Winning Time: The Rise of the Lakers Dynasty, the upcoming series about the 1980s Lakers.

And Peacock will be featured in NBCUniversal’s extensive in-game promos, including a Bel-Air spot in which Will Smith remixes his original Fresh Prince of Bel-Air theme song.

For all the latest Super Bowl advertising news—who’s in, who’s out, teasers, full ads and more—check out Adweek’s Super Bowl 2022 Ad Tracker and the rest of our stories about the Big Game. And join us on the evening of Feb. 13 for the best in-game coverage of the commercials anywhere.