HBO Brings the NBA to Super Bowl 56 With LA Lakers TV Series Spot

The network unveiled the full trailer for ahead of Sunday's ad

Mark your calendar for Mediaweek, October 29-30 in New York City. We’ll unpack the biggest shifts shaping the future of media—from tv to retail media to tech—and how marketers can prep to stay ahead. Register with early-bird rates before sale ends!

It’s official: the Los Angeles Lakers are in the Super Bowl.

HBO partnered with creative agency Motive for a 30-second Super Bowl ad touting Winning Time: The Rise of the Lakers Dynasty, its upcoming series about the 1980s Lakers.

HBO released the full trailer for the series, premiering March 6, on Friday. The Super Bowl spot is a teaser designed to lead viewers to the full-length trailer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in