This NFL season hasn’t ended yet, but Amazon Prime Video is already looking forward to next season: when the streamer will be the exclusive home of Thursday Night Football.
The company is using the Super Bowl to ramp up its Thursday Night Football campaign, running a 30-second ad during the game that it created with Wieden+Kennedy.
Amazon’s streaming platform will take over the Thursday Night Football package from Fox next season, and will stream the games exclusively for the next 11 years. Prime Video has been simulcasting Thursday Night Football games, which also aired on Fox and the NFL Network, since 2017.
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