Key Takeaways
- Tubi CEO Anjali Sud will become SiriusXM's new leader on Jan. 1.
- SiriusXM is returning to revenue growth and generating near-record free cash flow under outgoing CEO Jennifer Witz's leadership.
- Sud's background spans advertising and subscription models across Amazon, Time Warner, and Vimeo, before leading Tubi.
SiriusXM has appointed current Tubi CEO Anjali Sud as its new CEO, effective Jan. 1. She succeeds Jennifer Witz, who’s leaving the position after 25 years at the company.
Sud has been an independent director of SiriusXM since March 2025 and will remain a member of the board. At Tubi, she led the company’s expansion to more than 110 million monthly active users. Mike Bidgoli will take over day-to-day leadership of Tubi as its president, as part of a restructuring prompted by Fox’s acquisition of Roku, which closed last week.
“Anjali has built some of the most successful consumer entertainment platforms,” said Greg Maffei, chairman of the SiriusXM board, in a statement. “In her previous roles, she has scaled audiences, expanded platforms, and led businesses supported by both advertising and subscription models”
“Premium audio experiences will be more important than ever to the future of entertainment,” Sud said in a statement. “And I believe SiriusXM can evolve to lead that future.”
Prior to Tubi, Sud was CEO of video platform Vimeo, following ecommerce, finance and media roles at Amazon and Time Warner.
Witz, who has been SiriusXM CEO the past six years, expanded in-car penetration, built one of the nation’s leading podcast networks, solidified premium content-led subscription businesses and produced record-low customer churn, Maffei said.
“SiriusXM is now generating its best core financial metrics in years,” he said, “returning to revenue growth and generating near-record levels of free cash flow.”
“I am particularly proud of what our team has accomplished in strengthening the subscriber experience, expanding our advertising business, and unlocking greater value across our broader portfolio,” Witz said in a statement.
At Tubi, Sud will help manage a transition through year end. The free ad-supported Tubi and Frndly TV (part of the Roku acquisition) will join Fox One under Pete Distad, CEO of Fox’s direct-to-consumer business, according to a memo from Fox Digital Platforms co-chairs Paul Cheesbrough and Anthony Wood distributed to staff on Friday.
Tubi president Bidgoli will report to Distad. “An early Tubi investor, Mike has led its product and engineering teams with a focus on innovation and execution,” according to the memo. “The Tubi leadership team will report to Mike.”
