NBCU Readies Its Portfolio Promos for Big Super Bowl and Olympics Audiences

But viewers will have to wait longer than usual to sample the company’s shows

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Like every network airing that year’s Super Bowl, NBC will be using its allotted promo time during Sunday’s telecast to expose audiences to its current and upcoming midseason shows, in the hope that many of the 100 million or so watching the game will return to sample those programs.

But the broadcaster faces a unique challenge this year: because Super Bowl 56 is occurring in the middle of the Winter Olympics, the network won’t be able to debut any of those entertainment shows until after the Winter Games conclude a week later, on Feb.



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