Marketing Innovation

Mountain Dew and AMC’s New Walking Dead Augmented-Reality App Puts Walkers All Around You

Fans can unlock new zombies via the brand’s ads in each episode

walking-dead-walkers-PAGE-2017 — In The Walking Dead Encounter, fans can place walkers in the real world, and share the images and videos via social media.AMC

September 6, 2017

Walking Dead fans won’t have to wait until the Season 8 premiere on Oct. 22 to get up close and personal with zombie walkers.

Jason Lynch

Jason Lynch is TV editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

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