This Guerrilla Activation Imagines a World Where Women Athletes Dominate News Coverage

Raparigas da Bola and Havas Lisbon continue their galvanizing '#WomenAlsoPlay' campaign

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With women’s pro sports on a steady uptick in sponsorship and popularity, it’s become increasingly difficult to explain the comparative lack of coverage female athletes receive through online and print sports publications. Fortunately, people are working both on and off the field to change this.

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