Adweek’s 2021 Most Powerful Women in Sports: 34 Leaders Moving Athletics Forward for Everyone

These all-star execs—and one undisputed GOAT of an athlete—are elevating their teams, leagues, brands and clients

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

After a pandemic year that upended athletics as much as any industry, 2021 saw the gradual return of fans to the sports they love. Tokyo hosted the 2020 Olympics (without spectators) on a one-year delay, professional teams implemented Covid-19 vaccine requirements and safety protocols for players and spectators, and Americans’ engagement with sports—in person, in esports, and on TV and streaming services—remained high. Adweek’s 2021 Most Powerful Women in Sports helped the industry turn that corner. These remarkable women continued to innovate, push for diversity and inclusivity, and move sports forward while elevating their teams, leagues, brands and clients. We’re proud to recognize this year’s class, alongside cover star Simone Biles, and honor their noteworthy accomplishments, made all the more remarkable for having been performed in what is still very much a white male-dominated domain.

Enjoying your content. You Have 1 Free Article Left.

Register to continue reading!

Click for more from this issue

This story first appeared in the Nov. 15, 2021, issue of Adweek magazine. Click here to subscribe.

Your sites feature HTML here...