Adweek’s 2021 Most Powerful Women in Sports: 34 Leaders Moving Athletics Forward for Everyone

These all-star execs—and one undisputed GOAT of an athlete—are elevating their teams, leagues, brands and clients

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

After a pandemic year that upended athletics as much as any industry, 2021 saw the gradual return of fans to the sports they love. Tokyo hosted the 2020 Olympics (without spectators) on a one-year delay, professional teams implemented Covid-19 vaccine requirements and safety protocols for players and spectators, and Americans’ engagement with sports—in person, in esports, and on TV and streaming services—remained high. Adweek’s 2021 Most Powerful Women in Sports helped the industry turn that corner.

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This story first appeared in the Nov. 15, 2021, issue of Adweek magazine. Click here to subscribe.