This Fashion Brand Built a QR Code Into Its Clothes so People Can Easily Resell Them Later

Samsøe Samsøe's project aims to cut back on the huge quantities of waste generated by the industry

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Fashion is one of the world’s most polluting industries, responsible for an estimated 10% of global carbon emissions and producing large quantities of waste. The problem seems to be getting worse, since the average use of a clothing item has decreased by more than 85% since 2002, according to Euromonitor. Meanwhile 33% of shoppers perceive a piece of clothing as “old” after only three wears, and $500 billion is lost each year because of under-wearing, Greenpeace estimates.

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