Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Fashion is one of the world’s most polluting industries, responsible for an estimated 10% of global carbon emissions and producing large quantities of waste. The problem seems to be getting worse, since the average use of a clothing item has decreased by more than 85% since 2002, according to Euromonitor. Meanwhile 33% of shoppers perceive a piece of clothing as “old” after only three wears, and $500 billion is lost each year because of under-wearing, Greenpeace estimates.
To cut back on waste and extend the average life of clothing, Scandinavian fashion brand Samsøe Samsøe has launched an innovation that simplifies the process of reselling clothes and encourages more people to do so with items from its own collection.
Samsøe
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in