As Waste Plagues the Fast-Fashion Industry, Asos Is Taking a Step Toward Sustainability

The retailer is teaching designers how to tackle the problem

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Sustainability is not a new concept in the fashion industry. The past decade has seen the rise of eco-friendly brands such as Reformation, Veja, and Simon Miller. Luxury fashion houses such as Burberry have reportedly shifted towards a more ethical approach, and more household names like Gap and Nike have followed suit.

But what the industry is lacking most in terms of sustainability is a response from the biggest culprit of environmental waste: the low-cost, high-volume fast-fashion retailer.

So

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in