As Waste Plagues the Fast-Fashion Industry, Asos Is Taking a Step Toward Sustainability

The retailer is teaching designers how to tackle the problem

Asos will teach designers how to use sustainable materials. Asos

Sustainability is not a new concept in the fashion industry. The past decade has seen the rise of eco-friendly brands such as Reformation, Veja, and Simon Miller. Luxury fashion houses such as Burberry have reportedly shifted towards a more ethical approach, and more household names like Gap and Nike have followed suit.

Jessica Sulima is an editorial intern at Adweek. She studies English at the University of Pennsylvania.