Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
The house lights dim, music begins playing and a spotlight illuminates the runway. But as the first model struts down the catwalk, it’s clear this isn’t your typical fashion show. All the models are puppets made from upcycled clothing.
The unusual show is part of a new campaign from Vestiaire Collective, an online fashion marketplace. The puppets, which are both constructed from and wear pre-loved clothing, embody the brand’s mission to make the fashion industry more sustainable.
Droga5 London created the campaign after winning the account last year.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in