Droga5 Continues International Expansion by Opening First Office in Latin America

Droga5 is expanding southward, opening its first office in Latin America, Droga5 São Paulo. The Accenture Interactive creative agency picked Brazil to open the new office because of market and client demand in the region. It’s the second international expansion by the agency in the last year, after opening a Tokyo office last May. The office will offer clients in the region access to Droga5’s creativity, along with Accenture Interactive’s brand and engagement strategy, design, technology, commerce, data, planning and platform development. The office will mostly work in Brazil and plans to collaborate with a wide variety of industries and markets across Latin America and in other global markets. “At Accenture Interactive, we are on a mission to build impactful work that marries the world’s best-in-class creativity and technology. And Droga5’s expansion into Brazil is key to pushing our creative values and standards,” said Neil Heymann, global chief creative officer of Accenture Interactive. “With so much exciting talent in Brazil, we’re looking forward to adding even more richness and energy to our creative excellence, as well as giving our clients access to fresh perspectives.” Top-notch creative leadership Top local creative talent and long-serving leaders will run Droga5 São Paul with Renato Zandoná stepping in as its chief creative officer after serving as executive creative director at AKQA São Paulo, where he led the agency to becoming the most awarded in Latin America at Cannes Lions 2019. “Droga5 has a tremendous legacy of producing innovative and culturally relevant work that’s changed our industry for the better, and it’s well known that Brazil has a rich source of creativity and innovation,” said Zandoná in a statement. “Bringing the Droga5 brand to São Paulo is the next natural step to expanding the agency’s global footprint, and I am humbled to be part of this next new chapter.” Leadership in Brazil also includes head of strategy Nick Maschmeyer, former brand strategy lead for some of Droga5 New York’s most award-winning work and brands, including The New York Times, JPMorgan Chase and Newcastle Brown Ale. Stefane Rosa, who joined Droga5 New York in 2021 after spending over six years at creative agency David, will assume the role of general manager. “As business leaders are seeking innovative means of defining the experience of a brand, Droga5 São Paulo is perfectly positioned to deliver breakthrough creativity coupled with systems designed to yield influence for the Brazilian market and beyond,” Susie Nam, CEO of the Americas, Droga5, said in a statement. “In pairing the Brazilian creative firepower of Renato with veteran Droga5 leadership in Nick and Stefane, we endeavor to meet Brazil’s cultural and business ambitions with firm footing.” Droga5 São Paulo has already added Netflix as one of its inaugural clients and is partnering with NGO Gerando Falcões, an ecosystem of social development that works in a network to deliver education, economic development and citizenship services in favela territories. Since being acquired by Accenture Interactive in 2019, Droga5 has had a plan for international expansion. At the same time as it opened its Tokyo office, leadership stated that it would expand into Brazil and China over the course of a year. Timeline: How Accenture Interactive Grew to a $10 Billion Behemoth Under CEO Brian Whipple