This 'Climate Crisis Font' Shrinks as the Polar Ice Caps Melt

Free typeface from a Finnish newspaper and TBWA\Helsinki corresponds with Arctic sea ice data

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Climate change is happening. And it’s predicted to happen even more rapidly unless major polluting economies, and the people living within them, curb their planet-heating habits quickly.

To raise awareness of the need for change Finnish newspaper Helsingin Sanomat and frequent agency partner TBWA\Helsinki has created a free-to-download font that can be size-adjusted on a sliding scale that reflects the pace of global warming.

Seeing is believing [so] we wanted to bolster the conversations on climate change with something… instantly understandable

Tuomas Jääskeläinen, Helsingin Sanomat art director

The “The Climate Crisis Font” typeface, available via this link, was developed in collaboration with type designers Eino Korkala and Daniel Coull and can be adjusted on a scale that corresponds with Arctic sea ice data from 1979 to 2019 and the IPCC’s prediction for its decline up to 2050.



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