Helsinki Wants Travelers to Be More Sustainable, and It Wants Airbnb to Help

The Finnish city and TBWA created a mock site with homes that have a low carbon footprint

Chair outside of an eco-friendly home with listings for other sustainable homes on top
Zerobnb is an attempt to get Airbnb to list sustainable homes on its site. zerobnb

From the number of bedrooms and bathrooms to the option of a full-size kitchen, Airbnb has always benefited from the customization that’s possible with its search feature.

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@RyanBarwick ryan.barwick@adweek.com Ryan is a brand reporter covering travel, mobility and sports marketing.