Helsinki Wants Travelers to Be More Sustainable, and It Wants Airbnb to Help

The Finnish city and TBWA created a mock site with homes that have a low carbon footprint

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From the number of bedrooms and bathrooms to the option of a full-size kitchen, Airbnb has always benefited from the customization that’s possible with its search feature.

But, as consumers and the travel industry become more environmentally friendly, there is one potentially significant search option missing. And the city of Helsinki thinks it has a solution.

In partnership with the agency TBWA\Helsinki and Neste, one of the world’s largest producers of renewable diesel, the Finnish city created Zerobnb, a spoof of Airbnb featuring homes that have a lower carbon footprint, in an attempt to garner attention from the home-sharing site and get it to list more sustainable homes.

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