The Top 15 Stunts and Innovations of 2019

The year's buzziest moments included a Harry Potter takeover, a Skittles musical and a potential jar of piss

side-by-side-by-side images of woman holding piss in vita coco jar, person singing on stage, and tinder swipe night ad
Vita Coco, Skittles and Tinder provided some of 2019's most notable stunts. Vita Coco, Dianna McDougall for Adweek, Tinder

It’s fitting that in a year that closes out a decade, marketers were more creative, ambitious and outlandish than ever with strategies to build brand buzz beyond the traditional ad. While we already ranked our 25 best ads of the year, we’d be remiss not to highlight some of the most culturally impactful stunts and innovations of 2019. Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.