The Top 15 Stunts and Innovations of 2019

The year's buzziest moments included a Harry Potter takeover, a Skittles musical and a potential jar of piss

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It’s fitting that in a year that closes out a decade, marketers were more creative, ambitious and outlandish than ever with strategies to build brand buzz beyond the traditional ad. While we already ranked our 25 best ads of the year, we’d be remiss not to highlight some of the most culturally impactful stunts and innovations of 2019.

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From a one-night Broadway show to dating app adventures and Twitter storms, here’s a look at 15 campaign-related stunts and creations that took brand engagement to new, innovative heights this year.

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