The Shorty Awards Partners With Creative Ladder for Its 7th Annual Impact Awards

Together, the organizations will recognize breakthrough figures in creativity and culture

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Each year, the Shorty Awards recognizes dynamic purpose-led work from brands, agencies and nonprofit organizations from around the world through the Shorty Impact Awards. Just ahead of its 7th annual ceremony, the show has announced both its finalists and a new partnership with nonprofit Creative Ladder.

“We are thrilled to partner with the Shorty Awards,” said Dionna Dorsey Calloway, CEO and co-founder of The Creative Ladder, in a statement. “The purpose of the Creativity & Culture Award is to celebrate young talent who have made a major breakthrough in their creative career, having a positive impact on the creative community and society. The goal is to inspire and elevate an inclusive group of rising creatives, creators, and leaders.”

Added Junmian Sun, managing director of the Shorty Awards, “The Impact Awards is the perfect time and place to kick-start this meaningful partnership that will have a positive impact on our industry and society.”

As part of the partnership, the Shorty Awards and Creative Ladder will co-present an inaugural Breakthrough: Creativity & Culture Award at this year’s ceremony to three honorees: Lauren “Lolo” Spencer – actress, model, disability lifestyle influencer, YouTuber, speaker and content creator; rapper, record producer, songwriter, activist, founder of Thinkwatts and Sum Genius Entertainment, Brandon “Stix” Salaam-Bailey; and Katya Echazarreta, electrical engineer, STEM Content creator, and the first Mexican-born woman in space.

Finalists for the 7th Annual Shorty Impact Awards include an extensive list of brands, agencies and nonprofit organizations like Digitas, Whaler, International Paralympic Committee, Marriott, Paramount+, The Ad Council, TBWA\Chiat\Day, Dentsu, Ogilvy, FleishmanHillard, Group Black, and many more. The full list of finalists can be found on the Shorty Awards’ website.

Climbing the ladder

The partnership arrives less than five months after Creative Ladder’s launch, which cofounder Ryan Reynolds officially announced alongside Calloway and co-founder David Griner during this year’s Cannes Lions festival.

Calloway told Adweek that the Shorty Awards’ mission to recognize “creatives and creators who push the boundaries in digital and social media and Creative Ladder’s aim to elevate and empower the next generation of burgeoning creative talent, the partnership was a natural fit.

“As The Creative Ladder continues to grow, we want to be sure to include access to a new inclusive generation of creatives in all forms, digital and social media creatives included,” she said. “We definitely want to spread awareness of our organization and our mission to help make creative careers more accessible to all––especially those from underrepresented communities.”

And as Calloway notes, this partnership will extend beyond the one ceremony: “This is an ongoing partnership with endless opportunity for future collaborations for training programs and thought-leadership.”

The winners and honorees will be announced at an in-person ceremony Nov. 16 at the iHeart Theater in Los Angeles.