Pringles has made an untold number of ravenous snackers feel seen with its Super Bowl ads that depict people getting their hands stuck in its cylindrical cans.
Since 2022, the brand has poked fun at the predicament caused by its biggest design flaw. As seen in its latest Super Bowl commercial, even singer-songwriter Meghan Trainor can’t resist the trap of the canned chips.
It turns out this snacking situation is globally relatable, too. Pringles’ new campaign illustrates the “Can Hands” phenomenon in quintessentially European scenarios, from an Apéro to a German house party.
The first ad—made for France, Spain, Portugal and Italy—takes place during Apéro, the period before dinner when people enjoy an aperitif and snacks.
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