Porsche and Atari Play Pong With a Drone and Electric Cars

DDB Group Melbourne campaign features a digital arcade game

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To show off the power of its new Taycan electric vehicles, Porsche Australia is reaching 50 years into the past.

Blending the retro and futuristic, the brand teamed up with gaming company Atari to recreate a version of the 1972 table tennis game Pong, played with two cars bouncing an AI-controlled drone flying 150 kilometers per hour between them.

DDB Group Melbourne created the “Taycan Arcade” campaign, with Airbag Australia handling the technical production and direction. The game was played with two geofenced vehicles in Victoria and filmed for a minute-long video shared across international Porsche channels and through activations at local dealerships and the Australian Grand Prix in Melbourne on April 2.

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