Jeremy Irons Celebrates Dyslexic Innovators in New Work by DDB Melbourne

Non-profit Made By Dyslexia makes space for the 'square pegs' of the world

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

As many people with dyslexia can relay, the world isn’t particularly well-equipped to accommodate those that experience this common reading disability. With plenty of horror stories of communities and institutions that simply did not understand dyslexia, working to reshape the world to empower dyslexic thinkers is the next step forward.

Encouraging schools to allow teachers to “Take a Day to Learn Dyslexia,” the nonprofit advocacy group Made By Dyslexia teamed with DDB Melbourne to release a 70-second spot narrated by acclaimed actor Jeremy Irons, explaining the necessity of empowerment in the classroom.

Titled “Square Pegs,” the short largely features a series of spheres being dropped into corresponding holes.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in