Atari Re-Invades Gaming Space With Logo Celebrating 50th Anniversary

To mark the occasion, the legacy brand is releasing new multiplatform titles, merchandise and blockchain moves

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

If video game consoles were cocktails, video game brand Atari would be an old-fashioned. Started in 1972, the brand took off soon after, with classic titles such as Pong, Asteroid, Pac-Man and Space Invaders, among others.

To re-live some of those classic moments as well as look ahead to the brand’s future, Atari is celebrating its 50th anniversary with a new commemorative logo. The company isn’t straying too far from its comfort zone, maintaining the iconic “Fuji” within the newly released black, white and gold color-schemed design.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in