Take a Trip Through Racing History With Porsche's Latest, Striking Ad

The brand celebrates the debut of a new model inspired by the Carrera Panamericana

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Kicking off in 1950 and running for only five years in its original incarnation, the Carrera Panamericana was once considered one of the most dangerous races in the world. An open-road rally race event that took race car drivers border-to-border through Mexico, safety concerns caused the event to shutter in 1955. Still, it remains legendary and has even seen renewed interest as fans of the legacy continue to revisit the original route in recent years.

Porsche Latin America has teamed up with creative agency The Community for its “One Icon Leads to Another” campaign.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in