Peloton Rallies With a Brand Refresh That Positions Its Instructors as Stand-Alone Stars

'Motivation That Moves You' signals a shift that focuses more on community, less on hardware

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Peloton‘s crew of spirited instructors have become high-profile personalities in their own right, transcending the brand in ways that have made them part of the pop culture zeitgeist. Now, the brand is recognizing their powerful influence in a refresh that positions them as the motivational stars they are.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in