Peloton Will Survive That Surprise Death on Sex and the City Reboot

And Just Like That... you can't pin the demise of a major character on the exercise brand

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Peloton has been caught in the sadness and shock experienced by fans of the Sex and the City franchise as word of the death of—spoiler alert!—Mr. Big after using the company’s exercise machine in the first episode of the HBO series reboot.

Peloton did not respond to Adweek’s questions about its ancillary role in the Sex and the City update, titled And Just Like That… But it did tell a number of news outlets that it was not informed that Mr.



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