These 10 Peloton Instructors Have Evolved Into Their Own Brands

The at-home exercise platform has developed some top fitness influencers

a woman posed in a running stance in colorful yoga pants and a yellow tank top
Peloton provides a platform for its influencers to expand further into the health and wellness space. Peloton

A brand built on community engagement from the beginning, Peloton exploded after the onset of the pandemic created a need for an at-home workout solution that connected members to others exercising around the world.

@kaila_mathis kaila.mathis@contractor.adweek.com Kaila is a freelance writer for Adweek covering brand marketing and retail.