Once Considered a Brand's 'Dirty Little Secret,' Creative Directors Are Culture's Next Stars

OCA founders Jesse Rose and Jesse Rogg on the public's changing attitude toward visual architects

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Whether you’re intrigued by the complex details of a streetwear brand’s logo or entranced by your favorite artist‘s high-concept music videos, effective branding—and, with time, consumer loyalty—often begins with a striking visual moment. For a while, as veteran musicians, creative directors and business partners Jesse Rose and Jesse Rogg can attest, the praise for good visual branding was largely awarded to the brand or artist themselves without real acknowledgment of the creative mind responsible for actually conceptualizing the look.

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