Emerging Tech

New Spatial Audio System Allows Low-Vision Tennis Fans to Better Follow Australian Open

Tennis Australia and AKQA developed the system in partnership with Monash University

Photo of the Australian Open
The system translates the action of the matches into 3D audio effects.AKQA
By Patrick Kulp

February 18, 2021

A pioneering audio system debuting at the Australian Open this week seeks to translate live ball position data from tennis matches into spatial sound effects to make it easier for blind and low-vision fans to follow the action.

Patrick Kulp

Patrick Kulp is an emerging tech reporter at Adweek.

Recommended articles
Microlearning

How Publisher Audits Reduce Fraud Risk and Improve ROI

The Power of Advertising on the Second Screen

Maximize the Value of First-Party Data for Today and Tomorrow

Mastering the Art and Science of Subscriber Care

You Might Like

Cracking the Code to Reach Professional Audiences

By Mediaocean

How Pharma Marketing Can Ride the Audio Wave Into Modern Times

By Lee Ann Longinotti

Stopping Churn Doesn’t Have to Be Hard or Expensive

By CleverTap

The Marketer’s Guide to Getting Even Better Results From Retail Media Platforms

By Epsilon

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}