Emerging Tech

New Spatial Audio System Allows Low-Vision Tennis Fans to Better Follow Australian Open

Tennis Australia and AKQA developed the system in partnership with Monash University

Photo of the Australian Open
The system translates the action of the matches into 3D audio effects. AKQA

By Patrick Kulp

February 18, 2021

A pioneering audio system debuting at the Australian Open this week seeks to translate live ball position data from tennis matches into spatial sound effects to make it easier for blind and low-vision fans to follow the action.

Patrick Kulp
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.
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