13 Years in the Making, Special Group Delivered for Uber Eats at the Super Bowl

The New Zealand-founded indie made a splash out of its new Los Angeles shop

mike myers as wayne in super bowl ad
Special Group's idea for Uber Eats resonated with Mike Myers. Uber Eats

In just about every Super Bowl, there are ads—and, by extension, an agency or two—that come out of nowhere and make a splash. Two examples include Jeep’s ad starring Bill Murray last year from Highdive, and U.K.-based Lucky Generals and its outstanding work for Amazon.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.