This Campaign Reimagines a Romantic Landmark to Reflect Modern Love

Digital wallet Yape and 121 Latam create an inclusive version of the 30-year-old sculpture

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Couples have flocked to the Park of Love in Lima, Peru since it opened on Valentine’s Day in 1993. The theme is represented by mosaics with quotes about love and a central elevated sculpture called The Kiss, depicting a man and a woman embracing and kissing.

For the park’s 30th anniversary, digital wallet Yape and agency 121 Latam sought to produce a more inclusive depiction of love by building a replica of the sculpture’s platform, allowing visitors to create their own versions of The Kiss.

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